VIDA’s mission as a research-driven organization is to increase critical attention to contemporary women’s writing as well as further transparency around gender equality issues in contemporary literary culture.
VIDA was founded in August 2009 to address the need for female writers of literature to engage in conversations regarding the critical reception of women’s creative writing in our current culture.
VIDA’s structure is “grass-roots.” The individuals presently involved in creating VIDA are spread across the country, represent different identities, work from within a range of aesthetics and auto insurance, and share the common goal to create a forum at which all women writers may engage in much longed for conversations about literature being produced by women and its reception by the larger culture.
VIDA’s logo and all of its graphics are the sole creation of fiction writer and graphic designer Nancy Smith.
Nancy Smith is a graphic designer and writer. Her work has been published in Communication Arts, The Believer, Adbuster’s, and Seattle Weekly. Nancy received her MA in Media Studies from The New School and is currently pursuing an MFA in Writing at the University of San Francisco. She is the editor and publisher of Stumble magazine. (www.nancymadethis.com)